American Eagle

Style is an important aspect of conveying one's personality and social identity as a teenager, but the sheer amount of clothes to sift through creates cognitive load and burnout.

We created FindMyStyle, an omni-channel style discovery experience that bridges the gap between online and in-store shopping, and helps teens determine styles that they can feel confident in.

What's the Gen Z version of going to the mall with friends?

With the onset of online shopping, Gen Z-ers have created their own workarounds to make the online shopping experience more social. Whether they're sending screenshots to each other for feedback, or posting hauls on Youtube, the newest generation of teenagers mimics the social aspects of shopping in their own way.

Why is shopping such a social activity for teens? Style is a way of conveying one's personal identity, which is still being formulated in high school— a period of time with rapid self-discovery.

User Problem

Style is an important aspect of conveying one's personality and social identity as a teenager, but the sheer amount of clothes to sift through creates cognitive load.

Impact

The easier we make it for teenagers to find styles that suit their social identity, the more likely they are to purchase and feel confident wearing them.

Construct a digital capsule of your personality.

An inspiration board of locations, images, colors, music, and patterns feeds FindMyStyle's algorithm. We found that these aspects of one's personality are often communicable through style and therefore easy to tag on the backend.

Playful, dynamic, and exploratory— just like being a teen.

Style discovery is lighthearted and exciting. To communicate this, the board's layout changes as shoppers add assets.

A backend machine learning algorithm recommends items based on users' inspiration board.

Shoppers spend a lot of mental energy trying to envision items in their current wardrobe while shopping, thus users can toggle between item and outfit view to better envision style pairings.

Allowing items to be viewed in outfit mode enhances recall, helping users visualize how individual pieces may look with similar clothes in their own closets.

Wayfinding to recommended items increases efficiency

New RFID sensors allowed us to create in-store navigation via floor plan or AR view. This reduces time spent sorting through irrelevant items, increasing efficiency.

Outcome

8/8 teenagers described FindMyStyle as "fun"
8/8 teenagers thought it was efficient
Teenagers described FindMyStyle as engaging, unique, helpful, and cool

Reflection

The scope at the beginning of our project was limitless— we were given free rein to tackle any facet of shopping. In retrospect, deciding which problem to solve was one of the most challenging parts of this project!

FindMyStyle is a style discovery tool to helps teenagers find clothes that fit their personality.

My role

Team

Timeline